Marketing Plan for a Gaming Company entering a new market

Executive Summary:The costing market place plan forms the basis for the innovation of a new range of a function of games by Indiatimes. The analysis every(prenominal)ows up to outline the best strategies to follow for the achievement of the caller?s strategic goals. India games content give be marketed as a unique platform speckle striving to reinforce the order?s status as the leader in pattern and successful product launches. The marketing strategies pass on enable to reach a market with yearbook sales exceeding 12.5 zillion games. lodge profile:Indiagames Ltd is Indias benchmark rambling and online games company and a leading global mobile game newspaper. Its products argon warm and published across all major technology platforms and atomic number 18 distributed through partnerships with mobile operators in over 75 countries. The ships company also distributes games via its consumer focused website and operates a broadband Games on take up service located at http://www.indiagames.com. Indiagames has over three degree Celsius employees and offices in Mumbai, London, Los Angeles & type Aere; Beijing. internationally the company publishes mobile titles via its IG FUN brand. Key investors take UTV? India?s foremost Media & Entertainment Company, Adobe Inc. and cisco Systems Inc. (Indiagames, 2008). As the No.

1 gaming developer and publisher in India, Indiagames controls a 60% share in India?s game-related wireless value-added services market which is estimated to be worth USD 29 million and is expected to larn to USD 250 million by 2010. (Nokia 2007)Target market place: instalment Identification: Games substantial on the Java and ratty platform, to be established at bottom the Digital Gaming sector. fragment Needs : The product will target both affable demand (entertainment value) and Social needs (sense of belonging within a peer group, using the online forum). section Trends : The current trends include more(prenominal) women and old persons playing games and the aver while age of players being 28 long time which is a jump from... If you requirement to get a teeming essay, order it on our website: Orderessay

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