Thorr Motorcycle Simulation

Thorr cruiser Motor rounds has been a popular brand over the elderly age attracting an fourth-year generation. Being that it is the declining stage of their growth Thorr has clear-cut to commercialise a new brand for the younger generation. This ingathering is in the maturity stage because of the promotional, advertising, and marketing techniques. The motorcycle manufacture is festering annually, but sales of Thorr motorcycles existing product pleasure boat Thorr (a 1500cc exponent cruiser termsd at 25,800) argon decreasing at an stately rate. Due to their targeted customers (ages between 35-50) argon getting older and do non c be about the life cycle Cruiser Thorr symbolizes. Other factors include younger customers (in the age collection of 21-35) elect low cost motor cycles, because they do not move over large disposable incomes. Moreover, younger customers do not disclose with Cruiser Thorr life style enter. The competitors are also eating into Cruiser Thorr? s market share. (University of Phoenix, Apollo Group, 2004) My recommended solutions are to improve the modus vivendi figure of speech, recrudesce quality engineering, lower price, and better services. ?Lifestyle moving-picture show plays the most important role in the motorcycle industry. Attributes much(prenominal) as lifestyle image, product uniqueness, engine capacity, product envision and styling, and the like constitute the image of a brand. When such(prenominal) attributes are full(prenominal) on a perceptual map, brand image is also uplifted. Lifestyle image is the most powerful attribute, because it influences customers to screw up into the image rather than the functional attributes. Quality engineering covers more or less every aspect of a product. It encompasses attributes such as a product design, styling, engine capacity and design, uniqueness and quality manufacturing processes. A motorcycle can not go along a high image without this attribute. Price driv e barter for decisions and a high price is ! directly proportional to a high image. Normally, price cannot be lowered without adversely affecting... If you demand to get a full essay, order it on our website: OrderEssay.net

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